Ivan Vandermeersch advises policymakers and business after having worked almost 30 years in communication of which 10 years in media research and then more than 15 years in industry representation.
He started at a major London public relations consultancy (Planned Public Relations). After about two years he was active in advertising agencies with an interest mainly dedicated to media planning. Then he joined CIM (www.cim.be ), for a period of 10 years where he became technical director responsible for media research with a special focus on the television audience measurement system.
In 2000 his focus changed to industry representation by joining ESOMAR, the worldwide association for research professionals (www.esomar.org ) in Amsterdam for a period of 2 years. After that he became communication adviser at the Cabinet of the Vice-Prime Minister in charge of Telecommunication and Public Enterprises. In 2003 he signed up with BDMA (Belgian Direct Marketing Association. Since end of June 2017 he is the Secretary General of BAM, Belgian Association of Marketing (www.marketing.be ) In parallel he is also active with FEDMA, the Federation of European Direct and Interactive Marketing (www.fedma.org) as board member since 2010 and within the ICC since 2014. His expertise regarding media, data protection legislation and interest in new developments makes of him an excellent trend watcher on media.
BAM - Belgian Association of Marketing
Belgian Delegate in Commission of Marketing & Advertising and in Commission Digital Economy
International Chamber of Commerce
CONSULTATIVE COMMITTEE ON POSTAL SERVICES
The principal aim of FEDMA is to promote and protect the European direct and interactive marketing industry by creating greater acceptance and usage of, and confidence in direct and interactive marketing by European consumers and business communities.
Moreover, FEDMA fights for the freedom of communication by encouraging European institutions to ensure a healthy commercial and legislative environment within which the industry may profitably operate and develop.